Use Cases
How indie hackers use TinyCRM
TinyCRM is a unified customer database built around a single idea: one person across multiple products should be one row. Here are the most common patterns indie hackers use to get value from it — from replacing spreadsheets to tracking trial conversions across an entire portfolio.
Core capabilities
Track
Identify customers from any backend with the NPM SDK. Two methods — identify() and ping() — zero runtime dependencies.
Merge
Deduplicate by email across all your products automatically. Same email from Product A and Product B becomes one unified customer row.
See
One filterable table with every customer, every product, every status. Filter by project, status, or any JSONB param key-value pair.
Pick your use case
Detailed guides for the most common ways indie hackers use TinyCRM — with real code examples and architecture explanations.
Multi-Product Customer Tracking
One customer, many products, one view
See every customer across all your indie hacker products — merged by email, with per-product status and custom params.
SaaS Customer Database
Your single source of truth for customer data
Replace spreadsheets with a structured, filterable customer database that updates automatically via the SDK.
Trial Conversion Tracking
See who converts and who churns
Track customer status changes from free to trial to paid across every product. Filter by status to find conversion opportunities.
Micro-SaaS Portfolio Management
Manage customers across your entire portfolio
Running 3, 5, or 10 micro-SaaS products? See which customers overlap, which are paying across multiple apps, and where to focus.
Customer Segmentation
Filter and segment with JSONB params
Store custom data per customer-project. Filter by plan, role, MRR, source, or any key-value pair using JSONB params.
Solo Founder CRM
A CRM that doesn't waste your time
No complex setup, no per-seat fees, no features you'll never use. Just a clean customer table that updates itself.
Ready to see your customers?
14-day free trial. $9/month after. No per-seat fees, ever.
Also see: CRM comparisons · Framework integrations · Notion alternative