Use Case

A CRM that doesn't waste a solo founder's time

You're doing everything yourself — product, support, marketing, and finance. You don't have three hours to configure HubSpot. You need to know who your customers are, what they're paying, and when they were last active. That's it. TinyCRM gives you exactly that and nothing more.

The problem

CRMs are built for sales teams, not solo builders

Every major CRM on the market was designed for a sales team. There's a pipeline view because sales reps need to track deals. There's a sequence builder because SDRs need to send follow-ups. There's an activity log because managers need to review calls. None of that has anything to do with running a bootstrapped product as a solo founder.

The side effect is that every CRM onboarding starts with a configuration wizard. Define your pipeline stages. Map your custom fields. Connect your email. Set up your sequences. Choose your reporting currency. By the time you finish setup, you've spent a day on a tool that is supposed to save you time — and you still haven't seen a single customer record.

Solo founders need a fundamentally different starting point. Not a simplified version of an enterprise CRM. A tool built from scratch around a single question: who are my customers? Everything else — pipelines, sequences, meetings — is scope creep for a one-person team.

Requirements

What solo founders actually need from a CRM

Know your customers

Names, email addresses, status (free, trialing, paid, churned), and any custom attributes that matter for your product. That’s the core of customer knowledge.

Track activity

When did they sign up? When were they last active? A customer who hasn’t opened your app in 60 days is a churn risk. A customer who logs in daily is worth treating differently.

See across products

If you run more than one product, you need one view for your entire portfolio — not a separate admin panel per app. One customer database, all your products.

Export when needed

CSV export for tax preparation, for revenue reports, for email campaigns you run manually, or for handing off to an accountant. Your data should always be portable.

The solution

How TinyCRM delivers for solo founders

2-line SDK integration

Install the package, create an instance, call identify() in your sign-up handler. No configuration wizard. No onboarding call. No data mapping UI. You’re done in under ten minutes.

$9/month flat

Not $20/seat/month. Not free until you actually need it and then $100/month. Nine dollars a month for your entire team, all projects, all features, always.

A dashboard that loads in seconds

One table. Sortable columns. Filterable by project, status, and JSONB params. No 30 tabs of features you’ll never use. The thing you need to see is on the first screen you open.

CSV import and export

Already have customers in a spreadsheet? Import them. Need to export for taxes or a newsletter? Download a CSV. Your data is yours and it moves freely in both directions.

Code example

The simplest possible integration

This is the entire integration for a solo founder who wants to know who signed up. Two meaningful lines after the install.

import { TinyCRM } from "tinycrm-sdk";

const crm = new TinyCRM({ apiKey: process.env.TINYCRM_API_KEY! });

// In your sign-up handler — that's it
crm.identify({
  email: user.email,
  name: user.name,
  status: "free",
});

// When they upgrade
crm.identify({
  email: user.email,
  status: "paid",
  params: { plan: "pro", mrr: 9 },
});

// Optional: update last activity on meaningful events
crm.ping({ email: user.email });

The SDK never throws by default. A TinyCRM outage will never affect your product. Fire-and-forget without await for zero added latency.

Scope

What TinyCRM doesn't do (on purpose)

TinyCRM is a customer database, not a sales suite. The following features are deliberately excluded. If you need them, the compare page has recommendations for each.

Email marketing and automated sequences

Sales pipeline and deal tracking

Call logging and meeting scheduling

Ad tracking and attribution

AI-powered lead scoring

Contact enrichment from third-party databases

Billing and invoicing

Support ticket management

Deliberate exclusion is a feature, not a bug. Every item above is something you would have to configure, maintain, and pay more for in a traditional CRM. Excluding them means TinyCRM stays fast, affordable, and focused on the one thing solo founders actually need: seeing their customers.

Frequently asked questions

Is TinyCRM really just $9/month?

Yes. TinyCRM is $9/month flat. That covers unlimited projects, unlimited team members, and all features. There are no per-seat fees, no feature tiers, and no usage-based billing surprises.

Do I need technical skills to use TinyCRM?

You need to add 2 lines of code to your backend — one to import the SDK and one to call identify(). If you built your product, you can install TinyCRM. There is no configuration wizard, no data mapping UI, and no onboarding call required.

Can TinyCRM replace HubSpot for a solo founder?

For customer tracking — knowing who your customers are, what they're paying, and when they were last active — yes. For email marketing, sales pipelines, meeting scheduling, and ad tracking, no. TinyCRM does one thing: unified customer database. If you need a full marketing suite, HubSpot is the better fit.

What if I grow beyond solo?

$9/month includes unlimited team members. You can add a co-founder, a contractor, or a part-time support person at no extra cost. TinyCRM scales with your team size without changing your bill.