TinyCRM vs folk

Developer-first vs. relationship-first

folk is a beautifully designed relationship CRM for founders. TinyCRM takes a different approach: an NPM SDK, programmatic customer tracking, and a unified view across all your products — at $9/month flat.

Pricing comparison

TinyCRM

$9/month

Flat pricing. Unlimited users. All features.

  • 14-day free trial
  • Unlimited team members
  • NPM SDK included

folk

$20–$40/user/month

Per-seat pricing.

  • Standard: $20/user/month
  • Premium: $40/user/month
Team sizeTinyCRM / yearfolk Standard / yearfolk Premium / year
1 user$108$240$480
5 users$108$1,200$2,400
10 users$108$2,400$4,800

Three key differences

Programmatic tracking

TinyCRM has an NPM SDK. You call identify() from your code. folk is a UI-first tool where you manually add or import contacts.

$

$9/month flat

folk charges $20–40/user/month. TinyCRM is $9/month for your whole team — no per-seat tax.

Multi-product focus

TinyCRM is designed for indie hackers running multiple products. See one customer across all of them, merged by email.

Feature comparison

FeatureTinyCRMfolk
Flat monthly pricing (no per-seat)
NPM SDK (identify + ping)
Unified view across multiple products
CSV import & export
Custom fields / params
Setup in under an hour
Customer status tracking
Programmatic identify() API
Contact enrichment
Outreach templates
Pipeline views
Team collaboration
Chrome extension

Built for developers, not networkers

folk is built around the idea of managing relationships — people you meet, founders you want to stay in touch with, investors you track. It's a digital address book with superpowers.

TinyCRM is different. Your customers are tracked programmatically — when they sign up in your backend, not when you manually add them. Install the NPM SDK, call identify(), and every customer across all your products is in one table automatically.

// Install
npm install tinycrm-sdk

// In your sign-up handler
import { TinyCRM } from "tinycrm-sdk";

const crm = new TinyCRM({
  apiKey: process.env.TINYCRM_API_KEY,
});

// Called automatically on sign-up
await crm.identify({
  email: user.email,
  name: user.name,
  status: "free",
  params: { plan: "starter" },
});

What is folk?

folk is a modern CRM founded in 2020, designed for founders, investors, and sales professionals who want to manage relationships at a personal level. It offers contact enrichment, outreach templates, pipeline views, and a Chrome extension for capturing contacts from LinkedIn and other sources. folk is known for its beautiful UI and its focus on making relationship management feel natural rather than transactional.

folk is a strong choice for founders who want to manage their personal networks, fundraising pipelines, or partnership conversations. It is not optimized for indie hackers who need a programmatic customer database that tracks users across multiple SaaS products automatically.

How to migrate from folk to TinyCRM

1

Export contacts from folk

In folk, go to your contact list and use the Export option to download all contacts as a CSV file.

2

Import into TinyCRM

In TinyCRM, go to Import → CSV. Map folk's email and name columns. Custom fields from folk can map to TinyCRM's JSONB params field.

3

Install the SDK

Run npm install tinycrm-sdk in your backend projects. This automates future customer tracking — no more manual entry.

4

Connect your products

Create a project in TinyCRM for each of your products. Each gets its own API key. Call identify() in each product's sign-up handler.

Frequently asked questions

Is TinyCRM cheaper than folk?

Yes. TinyCRM is $9/month for your whole team. folk's Standard plan is $20/user/month and Premium is $40/user/month. A solo founder on folk Standard pays $240/year; on TinyCRM they pay $108/year. A 5-person team on folk Premium pays $2,400/year vs $108/year on TinyCRM.

How is TinyCRM different from folk?

folk is a relationship CRM built for founders to manage personal and professional contacts with enrichment and templated outreach. TinyCRM is a unified customer database with an NPM SDK — designed for developers who run multiple products and want to see all their customers in one table, tracked programmatically.

Does TinyCRM have contact enrichment like folk?

No. TinyCRM focuses on the data you already have from your products — the email, name, status, and custom params you pass via identify(). Folk enriches contacts with social data and company info from external sources.

Can I import folk contacts into TinyCRM?

Yes. Export your folk contacts as CSV and import them into TinyCRM using the built-in CSV importer. Map folk's column names to TinyCRM fields.

What does folk do better than TinyCRM?

folk excels at relationship management for founders: contact enrichment, templated outreach, pipeline views for fundraising or partnerships, and a beautiful UI for managing personal networks. TinyCRM doesn't offer enrichment or outreach features.

Start building with TinyCRM

14-day free trial. $9/month after. No per-seat fees, ever.

npm install tinycrm-sdk

Also see: All CRM comparisons · Framework integrations