TinyCRM vs Attio
Power without the per-seat tax
Attio is beautifully designed and genuinely powerful. But at $29–59 per seat per month, it's priced for teams, not solo indie hackers. TinyCRM is $9/month flat — with an NPM SDK and a unified cross-product customer view.
Pricing comparison
TinyCRM
$9/month
Flat pricing. Unlimited users. All features.
- 14-day free trial
- Unlimited team members
- NPM SDK included
Attio
$29–$59/user/month
Free up to 3 users, then per-seat.
- Free: up to 3 users
- Plus: $29/user/month
- Pro: $59/user/month
| Team size | TinyCRM / year | Attio Plus / year | Attio Pro / year |
|---|---|---|---|
| 1 user | $108 | $348 | $708 |
| 5 users | $108 | $1,740 | $3,540 |
| 10 users | $108 | $3,480 | $7,080 |
Three key differences
NPM SDK first
TinyCRM ships an NPM SDK designed for server-side identify() calls. Track customers programmatically from your sign-up handler — no manual entry.
$9/month flat
Attio charges $29–59/user/month. TinyCRM is $9/month total. For indie hackers, that's the difference between $108/year and $3,480/year for a 10-person team.
Multi-product by design
TinyCRM is built for indie hackers running multiple products. One customer record merges activity across all your products by email.
Feature comparison
| Feature | TinyCRM | Attio |
|---|---|---|
| Flat monthly pricing (no per-seat) | ||
| NPM SDK (identify + ping) | ||
| Unified view across multiple products | ||
| CSV import & export | ||
| Custom fields / JSONB params | ||
| Setup in under an hour | ||
| Customer status tracking | ||
| REST API | ||
| Custom object model | ||
| Contact enrichment | ||
| Pipeline views | ||
| Reporting & analytics | ||
| Free tier (up to 3 users) | ||
| Workflow automation |
Built for developers, not operations teams
Attio has a genuinely powerful API and a modern data model. It's the right tool for operations teams that want to build custom CRM workflows on top of a flexible platform.
TinyCRM has a different goal: be the easiest possible way for an indie hacker to see all their customers in one place. Install the NPM SDK, call identify(), done. No custom objects to configure, no workflows to set up.
// Install
npm install tinycrm-sdk
// In your sign-up handler
import { TinyCRM } from "tinycrm-sdk";
const crm = new TinyCRM({
apiKey: process.env.TINYCRM_API_KEY,
});
await crm.identify({
email: user.email,
name: user.name,
status: "free",
params: { plan: "starter", mrr: 0 },
});What is Attio?
Attio is a modern CRM founded in 2019, known for its clean design, powerful API, and flexible data model. It allows teams to build custom CRM objects, workflows, and pipelines on top of a shared database. Attio has gained popularity among developer-friendly startups who want the power of a fully customizable CRM without the complexity of Salesforce.
Attio is a strong choice for startups and scaleups that need customizable CRM workflows, reporting, and a powerful API for building internal tools. Its pricing model is per-seat, which makes it less suitable for indie hackers managing solo or small-team products on a budget.
How to migrate from Attio to TinyCRM
Export contacts from Attio
In Attio, go to your People or Companies list and use the export function to download as CSV.
Import into TinyCRM
In TinyCRM, go to Import → CSV. Map Attio's email address and name columns. Attio custom attributes become TinyCRM JSONB params.
Install the SDK and create projects
Run npm install tinycrm-sdk. Create a project in TinyCRM for each of your products.
Add identify() to your products
Call crm.identify() in each product's sign-up handler. New customers flow in automatically.
Verify and decommission
Confirm all contacts are present in TinyCRM, then cancel your Attio subscription.
Frequently asked questions
Is TinyCRM cheaper than Attio?
Yes. TinyCRM is $9/month for your whole team. Attio's Plus plan is $29/user/month and Pro is $59/user/month. A solo founder on Attio Plus pays $348/year; on TinyCRM they pay $108/year. Attio does have a free tier for up to 3 users.
Does TinyCRM have an API like Attio?
Yes. TinyCRM ships an NPM SDK (tinycrm-sdk) with identify() and ping(). Attio also has a powerful API and is known for its developer-friendly design. The key difference is focus: TinyCRM is a unified customer database for multi-product indie hackers, while Attio is a full CRM platform.
What does Attio do better than TinyCRM?
Attio has a more powerful data model with custom objects, a strong API, pipeline views, enrichment, and detailed reporting. It's a full CRM platform. TinyCRM is deliberately simpler — 4 tables, 2 SDK methods, $9/month flat. If you need the full Attio feature set, it's worth the price.
Can I import Attio contacts into TinyCRM?
Yes. Export your Attio contacts or companies as CSV, then import into TinyCRM using the built-in CSV importer. Map email and name columns; custom attributes become JSONB params.
Does TinyCRM support custom data like Attio?
TinyCRM supports custom JSONB params on each customer-project relationship. You can store any key-value data: plan, role, source, MRR, etc. Attio has a more sophisticated custom object model, but for indie hackers, JSONB params cover most use cases.
Start building with TinyCRM
14-day free trial. $9/month after. No per-seat fees, ever.
npm install tinycrm-sdk
Also see: All CRM comparisons · Framework integrations